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The Tipping Point- How Little Things Can Make a Big Difference

1 stars (Please - Stop Him Before He Writes Another Book!) - This is the second Gladwell book I've read, and unfortunately its as bad as the first (Blink!). His basic point is that little things can make a big difference. Gladwell's problem, however, is that he doesn't know what he's writing about, and it's a fatal flaw. For example, early in this book he relates how a "small change" in Brooklyn policing strategies turned into a "large drop" in crime. In reality, "broken windows," accompanied by much more data-driven and administrative follow-up policing referred to by Gladwell was a large (not small change). The reality is that "broken windows" policing ended up going far beyond simply pursuing those with minor violations (eg. fare-beating) to include studying crime patterns (location, timing, etc.), setting improvement goals, and regular high-level follow-up. Secondly, "Freakonomics" research concluded that the crime-rate decline began BEFORE the change in policing, and that much of the decline was due to increased staffing. Gladwell also attributed the decline to improved economic conditions - however, no such decline accompanied prior economic good times. Finally, Gladwell offered no explanation of why similar steep declines in crime occurred across the U.S. at the same time - without regard to any change in policing! Another of Gladwell's problems is that he doesn't seem to understand anything about statistics. The fact that a change in policing suposedly occurred at the same time as a decline in crime rates seems to be "proof" of causation for Gladwell. One of the first lessons in statistics, however, is that "correlation does not imply causation." Summarizing, the book starts out poorly, and goes downhill from there - increasingly boring, confusing, and totally lacking in credibility. Don't confuse, aggravate, misinform yourself with this book 5 stars (This Little Book will Make a Big Difference) - This fascinating book is an investigation into ...
Back Bay Books :: Psychology & Psychiatry & Social Psychology :: Sociology - General :: Sociology :: Social Psychology :: Psychology :: Marketing - General :: Context effects (Psyc :: The Tipping Point- How Little Things Can Make a Big Difference

Astro Components- Flash Text Effects

Astro Components, text effect plugins used directly in .fla files (Macromedia Flash MX / Flash MX Professional 2004 / Flash 8). Astro Components contain over over 400 predefined text effect variations. Astro Components can be used by users of any skill-level, offering use from basic drag&drop to stage to advanced use like text loaded sidewide from database. All effects in Version 2 have more customization parameters...
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PJ Components- Flash Text Effects

PJ Components, text effect plugins used directly in .fla files (Macromedia Flash MX / Flash MX Professional 2004 / Flash 8). PJ Components contain over over 400 predefined text effect variations. PJ Components can be used by users of any skill-level, offering use from basic drag&drop to stage to advanced use like text loaded sidewide from database. All effects in Version 2 have more customization parameters...
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Power Components Flash Text Effects

Power Pack Components, text effect plugins used directly in .fla files (Macromedia Flash MX / Flash MX Professional 2004 / Flash 8). Power Pack Components contain over over 700 predefined text effect variations. Power Pack Components can be used by users of any skill-level, offering use from basic drag&drop to stage to advanced use like text loaded sidewide from database. All effects in Version 2 have more customization parameters...
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Super Components- Flash Text Effects

Super Pack Components, text effect plugins used directly in .fla files (Macromedia Flash MX / Flash MX Professional 2004 / Flash 8). Super Pack Components contain over over 1000 predefined text effect variations. Super Pack Components can be used by users of any skill-level, offering use from basic drag&drop to stage to advanced use like text loaded sidewide from database. All effects in Version 2 have more customization parameters...
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Supreme 4 Components- Flash Text Effects

Supreme4 Components, text effect plugins used directly in .fla files (Macromedia Flash MX / Flash MX Professional 2004 / Flash 8). Supreme4 Components contain over over 400 predefined text effect variations. Supreme4 Components can be used by users of any skill-level, offering use from basic drag&drop to stage to advanced use like text loaded sidewide from database. All effects in Version 2 have more customization parameters...
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Astro+ PJ Components- Flash Text Effects

Astro + PJ Components, text effect plugins used directly in .fla files (Macromedia Flash MX / Flash MX Professional 2004 / Flash 8). Astro + PJ Components contain over over 800 predefined text effect variations. Astro + PJ Components can be used by users of any skill-level, offering use from basic drag&drop to stage to advanced use like text loaded sidewide from database. All effects in Version 2 have more customization parameters...
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3D FontTwister text amp button maker

FontTwister lets you create impressive text effects for web pages, illustration, multimedia projects and presentations in seconds. Add glows, bevels, transparency, embossing, texture, edges, soft shadows and blurs to your text or apply one of the dozens of built-in styles. Results are immediately previewed, and text and effects may be re-edited at any time. FontTwister supports several popular image formats (.bmp, .jpg, .png, .tif, .wmf)....
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Typewriter Text Effects

Display multiple messages within a single screen area. With an animated typewriter text effect this is an excellent way to display multiple messages whilst leaving the majority of your page free for the real content. Main Features Summary Unlimited Messages URL Link and Target Frame/Window for each message. Configurable Fonts & Colors. Adjustable typing and fade Effect Speed Multi-Language Support...
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Mix-FX Flash Text effects and flash Buttons

Mix-FX is a Flash Text Effect and flash button creator. With Mix-FX, you can create hundreds of different effect combinations. Change sizes and colors and you have millions of possibilities! Load your the effect you just created into Flash, into your PowerPoint presentation, directly onto your website, into your video editing software or for professional broadcasting. In Mix-FX what you see is what you get...
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