4 stars (the doors of cognition !) - this book opens the doors of cognition ; in fact , when tiing a famous person ( ie : demora , luther king , kenwrinkel ) to notions of social psychology like ( social role , influence , aggression , etc ) , it allows our memory to widen , and teach a method to learn more and more easily ! that is , build couples : idea and picture ! this book uses cognition methods and invite us to study that field ! ... opening the doors of cognition ...teaches too , that very simple tools may have terrific and positive effects ! 5 stars (Social Psychology: Unraveling the Mystery) - The most valuable benefits of adopting this book for my class was the unbelievable support from the publisher. A&B provided a study guide, a test bank, a huge package of transparencies, a powerpoint presentation CD...--all of this for free. I have been astonished by the sevice and free benfits I have gotten as the result of choosing this otherwise excellent book. Let's hope the competition emulates this author and publisher. 5 stars (Mr. Cialdini's comments) - After reading Mr. Cialdini's comments about his book, I wondered: is he trying to employ his "scarcity principle" to influence book sales? ;) ... Allyn - Bacon :: Sociology - General :: Social Psychology :: Psychology :: Robert B Cialdini :: Steven L Neuberg :: Douglas T Kenrick :: :: Social Psychology- Unraveling the Mystery