Economic aspects

Inside the Magic Kingdom - Disney-s Seven Secrets To Success

5 stars (Good reminders of things companies tend to forget) - I thought this book did a great job of conveying its message. To the reviewer who said "The sophisticated executive will not get past the first chapter. Both my husband and I are in upper management and have returned this book", I think you need to give it a chance. I'm sure some of the executives at my company would say the same thing, but as a 20 year employee, I can see many lessons that they could learn from this simple book. Many execs have blinders on - the point of the book is to help remove them! 5 stars (INSIDE THE MOUSE'S HEAD) - INSIDE THE MAGIC KINGDOM is a terrific read just to have a look at how Disney does what it does with its company and theme parks from the standpoint of customer service. Incredible stuff. You won't believe what pains Disney takes to make us more comfortable and, of course, amenable to making a return trip or purchase. The real "magic" of this book are the applications that anyone can make of its principles to a customer service or to attention to detail that one intends to make in ones own life. Disney does not own the principles here and they can be learned and used by anyone who wants to improve his organization's (or personal) customer service strategy. THE HORSEMAN 5 stars (McDisney) - Inside the Magic Kingdom is a great book when read just to get information about why Disney does what it does with its company and theme parks from the standpoint of customer service. The real power, as I see it, of this book come from seeing that, like McDonalds, Disney has discovered how to apply a customer service attitude across all areas of their business operations. Moreover, these principles are not proprietary and can be learned and applied by anyone seeking to improve his or her company's (or personal) customer service strategy. Read the book and apply the lessons and don't get too hung up on the dialogue of things. ...
Bard Press :: Walt Disney Company :: Recreation Industries (Economic Aspects) :: Management - General :: Management :: Entrepreneurship :: Corporate & Business History - :: Inside the Magic Kingdom - Disney-s Seven Secrets To Success

Ready-to-Wear Apparel Analysis 3rd Edition

Ready-to-Wear Apparel Analysis (3rd Edition) ...
Prentice Hall :: Art & Design & General :: Textile And Clothing Industries (Economic Aspects) :: Technology & Industrial Arts :: Technical & Manufacturing Trades :: Quality of :: Ready-to-Wear Apparel Analysis (3rd Edition)

Financing Sport- Second Edition Sport Management Library

4 stars (Great read) - For those who enthusiasts of Sport Business and/or the financing of amateur, collegiate and pro sports, this is excellent ...
Fitness Information Technology Incorporated :: Sports administration :: Sports & Recreation :: Sports :: General :: Finance :: Economic aspects :: Corporate sponsorship :: John L :: Ph D Crompton :: Dennis R :: Ph :: Financing Sport- Second Edition (Sport Management Library)

Moneyball- The Art of Winning an Unfair Game

5 stars (About so much more than baseball!) - Don't judge a book by its cover. Ostensibly the title and cover of this book would lead you to conclude that this book is all about baseball. It isn't. When I was handed this book I was expecting a dreary George Will book about the symmetry of motion in baseball or how baseball is the smart man's sport. My expectations were very low. The first few pages quickly put that concern to rest. This is a page-turner that you will not put down. Have you ever wondered how the Oakland A's with a team that looks so unlike other major league teams can be a consistent winner? The A's General Manager Billy Beane found market inefficiencies and effectively exploited them. He recognized that other teams religiously used subjective measures and the wrong statistical measures in evaluating a player's worth to the team. Billy Beane found the right measures. And, he recognized that the measures being used by every other team inflated player's salaries not because they contributed to the team's bottom line but because they looked the part or their stats looked good on paper. He looked for talent where others were simply not looking and he found it. This allowed him to field a winning team for far less than others. He developed a strategy to exploit the system by seeking out players not deemed worthy by conventional measures. For instance, short stocky players did not fit the image of a baseball player. Because of their smaller strike zone they walk more frequently, meaning they get on base more often. While other teams were looking at batting average or RBIs, Billy Beane was using statistical measure such as on-base percentage to measure a player's contribution to a winning. He focused on what's important. Billy Beane recognized that using the traditional measures of a play's worth and the scout's reliance upon subject measures didn't match up with what really matter to winning. He leveraged this market inefficiency to bui...
W W Norton - Company :: United States :: Sports Economics :: Sports & Recreation :: Sports :: Scouting :: Salaries :: etc :: Management - General :: Economic aspects :: Baseball players :: Base :: Moneyball- The Art of Winning an Unfair Game

Sports Marketing - A Strategic Perspective 3rd Edition

5 stars (Excellent) - It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples. 3 stars (A well structured approach to the subject.) - Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing. ...
Prentice Hall :: Business & Economics & Marketing & General :: United States :: Sports & Recreation :: Sports :: Marketing - General :: Marketing :: General :: Economic aspects :: Bus :: Sports Marketing - A Strategic Perspective (3rd Edition)