5 stars (Great book) - This book was required for my introduction to sport management classes. JB Parks and J. Quarterman did a fantastic job at putting this introductory book together. Whats even better is that my professor for this class was JB Parks herself, in her final year before retiring from Bowling Green State University. She is a wonderful professor and very smart in the field of sports management. I would suggest this book for any sports management major, professor, etc. 4 stars (Very Helpful) - This book was a required textbook in one of my sport management major classes - it's the only one so far that I've bothered to keep. The information is timely and easy to reference. ... Human Kinetics Publishers :: Sports administration :: Sports (General) :: Sports & Recreation :: Sports :: Reference :: Physical education and training :: Physical education and trainin :: Phys :: Contemporary Sport Management